BLOCKNEWS GEORGIA

By James Lawrence - News - 1 week ago

Auchan to Roll-out Blockchain Food Traceability in Five Countries

According to a PRWeb press release, December 4, supermarket behemoth, Auchan, will roll-out a blockchain-based food traceability program in five countries. Auchan will leverage TE-FOOD’s FoodChain, to provide information about a product’s history, transparently to consumers.

Auchan, headquartered in Croix, France, is the thirteenth largest food retailer in the world, with 3,700 stores in 17 countries around the world. After an 18-month pilot period in the Auchan branch in Vietnam, TE-FOOD’s blockchain technology will be implemented in five countries: France, Italy, Spain, Portugal, and Senegal.

The technology has been leveraged in France most recently for organic carrots, carrots will be followed by potato, and chicken being registered on the blockchain this month and February 2019, respectively. Once a product is selected to be registered on the blockchain, the system tracks the product from farm-to-table, registering all important food quality and logistics related data.

The program works via the scanning of QR codes by consumers with their phones, the authenticity of the data is guaranteed by FoodChain. Soon, Italy will register tomato and chicken, Spain with Iberian pork products and locally grown exotic fruits, before implementing it for the chicken supply chain in Portugal and Senegal.

U.S. based Walmart, the French Carrefour, and the Dutch Albert Heijn retail chains have all begun to experiment with food traceability, leveraging blockchain tech. Last month BNG reported on Giving Thanks to Turkeys on a Blockchain, detailing mega-turkey-producer Cargill registering their birds on the blockchain, so ravenous Thanksgiving revelers could even see photos of their peasant friend, before gobbling them up.

According to a report from Label Insight and the Food Marketing Institute (FMI), “75% of consumers say they'll switch to a food brand that provides more transparency and product information”. In recent years there has been an unmistakable shift toward ‘conscious eating’, consumers demand to know where their food comes from, how it was treated, who the farmer was or perhaps even the animal.

The farm-to-table movement has been compounded with recent food-related outbreaks. Just last month Canadians and Americans were warned not to eat romaine lettuce due to an E. coli outbreak. America is currently also in the grips of a salmonella outbreak, with around 12 million pounds of raw beef recalled.